Valet was designed to spur the adoption of clean technologies by minimizing risk, uncertainty, and complexity for building owners and contractors.  We hand-pick the best products and bundle them with services to eliminate the transitional friction keeping businesses from profitable sustainability.  Our first objective is to make commercial lighting systems intelligent, efficient, and cost-effective.


Lighting is meant to illuminate surfaces when, where, and how we desire. The quality of that service is measured by how much it costs to power and maintain lights relative to how well they create an environment in which people can thrive. Legacy technologies lighting the majority of spaces are expensive and provide poor service. Valet wrings premium service out of lights while minimizing life cycle costs, making businesses look better while spending less.



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We make the transition to smart lighting seamless and fruitful by bundling great products with excellent service.

•   Site Surveying

•   Technology Consultation

•   Smart Lighting Design

•   Photometrics

•   Incentive and Rebate Capture

•   Financial Modeling

•   Project Management

•   Commissioning

•   Disposal/Recycling

•   Project Finance


Cassie Coll

Cassie Coll

Account Executive

Hailing from Hattiesburg, MS, Cassie has made the jump from helping build her family business to being a spark plug in the Valet sales engine.  She is responsible for guiding clientele to efficient lighting systems.

In her leisure, Cassie enjoys exploring Nashville with her French Bulldog named Theodore Roosevelt, boxing, and watching The Walking Dead.

Cassie has a BS in Communication Studies.

Kevin Davis

Kevin Davis

Chief Production Officer

Kevin is interested in the intersection of sustainability and economic development. Since joining Valet in 2014, the focus of that interest has been on how to positively impact businesses and communities via energy efficiency.

Armed with over a decade of facility management and operations experience, Kevin is responsible for developing and executing efficiency projects.

Aside from Valet, Kevin is into woodworking, cooking, vintage/boutique shaving products, and fine coffee.

Kevin has a BS in geography.

Ashley Ewing

Ashley Ewing

Chief Financial Officer

Ashley's path to heading up all things financial for Valet started with bookkeeping in high school and over 8 years (and counting) experience as an enrolled agent with her own tax business. 

Hailing from the countryside of Mississippi, Ashley enjoys spending time outdoors with family, gardening, and yoga.

Ashley has a BA in accounting. She is married with one child.

James Ewing

James Ewing

President and CEO

While drilling ice cores on a shrinking Alaskan glacier, James came to the conclusion that our focus needed to shift from identifying and measuring problems to creating solutions. He realized we have existing technology with tremendous potential, but one of the main problems has been slow market adoption. Making technology more accessible has been his focus ever since. James is responsible for maintaining Valet's vision, strategy, recruiting, fundraising, and daily operations.

Aside from Valet, James is interested in books, music, and mountaineering.

He has a BA in philosophy and a MS in geography. James is married with one child.

Austin Huxtable

Austin Huxtable

Project Engineer

Growing up in Memphis, Austin got to know the construction industry at a young age going to job sites with his father.  He views working with the family company as a great way to acquire the experience and skills necessary to one day pursue his true passion - helping people with disabilities.  Austin is responsible for designing and managing efficiency projects.   

Out of the office, Austin enjoys playing golf and volunteering for therapeutic recreation camps, especially those that assist disabled veterans.  He aspires to eventually start a program of his own.

Austin has a BA in history and a MS in therapeutic recreation.

Richard Huxtable

Richard Huxtable

Business Development

Richard grew up in a single stoplight town in rural Arkansas.  With little more than a high school diploma and hard work ethic, he left the soybean fields and headed for the construction industry as an apprentice electrician.  Fast forward 4 decades and Richard has a 30-year-old contracting business with average annual revenues north of $15 million.

Richard watched lighting technology progress over the years and recognized very early the awakening in the industry.  He has been pioneering relationships and working to bring LED technology to market since 2007.  Richard is responsible for general business development.

Out of the office, he enjoys golf, hunting, and a few fingers of fine scotch.

Richard is married with six children.

Crissy Matesich

Crissy Matesich

Director of Marketing

After toiling in the vineyards of sales, customer service, and office management, Crissy decided that creatively connecting with people was her calling.  She is responsible for telling Valet’s story to those that want to hear it - and sometimes those that don’t.   

Crissy enjoys day-hikes, afternoons of painting, and evenings of live music.  She holds a BS in Business Administration & Marketing.  

Crissy is married with one child and two dogs.


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